Onion

Designing a dependable transportation aid for college students

Team

Solo project

Duration

12 weeks

Tools

Figma, Photoshop

THE PROBLEM

With the steep increase in crime rates over the past few years, college students feel progressively fearful over commuting from/to work and classes at night.

THE SOLUTION

Through interviewing peers who are attending a university, I found that accountability and trust were key in ensuring one's safety during a commute.

PRIMARY RESEARCH

Through interviewing peers who are attending a university, I found that accountability and trust were key in ensuring one's safety during a commute.

01

What time of day do you feel is the most unsafe and safe?

02

What are some precautions you take to feel safe during your commute?

03

What are some traits or qualities about strangers that make them seem trustworthy?

04

How has your lifestyle or behavior changed from your commute alone during dark hours?

05

What is one thing you would change about your commute to feel more safe?

RESEARCH METHODOLOGY

I conducted a total of 20 user interviews. Majority of the participants were college students with an age range 18 to 25 years old who are currently enrolled in a college.

AFFINITY MAPPING

After gathering the data from the interviews, I grouped the responses into overarching insights by observations, habits, and ideas to be implemented to create a safer commute.

MAJOR INSIGHTS

Time

ALL researched participants feel the most unsafe/vulnerable at night or during dark hours.

Identity

90% of researched participants took into consideration of a person's identity (gender, sexuality, and apparel) is taken into account whether one finds them trustworthy or not.

Behavior

85% of researched participants found that they have made lifestyle and behavioral changes to take safety precautions.

USER PERSONA

WIREFRAMES

Using the feedback and insights gained from research and analysis, a low-fidelity prototype was created to begin user testing.

USER TESTS

I tested my initial prototype with 5 of my peers to see how they navigate the application. Based on the various feedback, I continued to iterate my design over the span of 3 weeks with major improvements.

What are you looking for in a companion to commute with?

What, if anything, caused you frustration?

DESIGN HEURISTIC/
UNIVERSAL PRINCIPLE

I implemented a few of Jakob Nielsen's 10 usability heuristics for UI design into my final design to improve the app's accessibility.

FINAL PRODUCT AND FEATURES

Compiling the feedback from user tests and different iterations, I compressed Onion to focus on specific features of the application to reflect this project proposal.

STYLE GUIDE

BEHIND THE NAME

The onion, with its many layers, represents the protection and safety offered by the commuting service, shielding students from the dangers of traveling alone at night.

WHY VIVID VIOLET? 

The color vivid violet, with its blend of blue and red, represents the combination of a community's stability and security, and its warmth and friendliness. Like the color purple, a community that promotes safety and inclusiveness creates a welcoming environment for all its members

PROTOTYPE

WITH MORE TIME, I WANT TO EXPLORE...

  • How this application can be adapted for various modes of transportation in addition to walking, which was the primary focus of this project
  • Alternative methods to accomplish the objective of secure commuting with a companion, with a heightened emphasis on personal information security as sharing one's location with an unknown individual can still be a cause for concern

FINAL THOUGHTS

There are no set answers, only well-supported ones! I was initially worried about proceeding with potentially flawed solutions, but I am confident in my decision-making as it was based on extensive research and user feedback.

As an outsider, you may not possess the same level of understanding. My initial design iteration seemed logical to me, however, upon testing, it was apparent that participants had difficulty understanding its functionality. This experience reinforced the significance of user testing!

Thanks for reading!